Event Design + Scenic Design + Production Design + Activity Design + Event Production + Event Operations + Talent Curation
AWS re:Play is the closing festival party celebrating the end of Amazon Web Services re:Invent conference in Las Vegas. In 2018 the AWS re:Play festival party was held at the Las Vegas Festival Grounds featuring 4 structures and a Courtyard filled with music, installations, and over-the-top activities.
The event was designed for 30,000 guest attendees, with a hybrid approach combining methodologies of music festivals and theme parks, focusing on efficient throughput, high impressions, and visually impressive production.
The AWS re:Play party features a chopped up “remix” of the AWS re:Invent conference art, which then iterated into the stage designs, scenic inflatables rigged throughout the structures, and the overall event look and feel.
All attendees enjoy complimentary food and open bars through 4 different environments, consuming over 140,000 items of food in 5 hours.
The Club structure showcased DJ sets by Skrillex and Mija. It featured over 400 lighting fixtures, a slanted LED wall, and automated trusses panning and tilting through the night to create unique and dynamic looks. It also housed a 50’ tall inflatable installation and photo opp.
The Games structure featured high energy, custom activities designed to delight participants and captivate large amounts of spectators. Attractions included:
The Live stage held intimate performances by Future Islands, Thievery Corporation, and Zach Person, offering attendees a more relaxed atmosphere to enjoy music.
The Dome contained an immersive laser show installation, scored to a custom soundtrack, and featured over 40 different laser fixtures.
AWS re:Play 2018 required 250+ trucks of production, 30 million pounds of ballasting, 15+ miles of lighting cables, over 36,000 hours of build and strike labor, and a year of concept, design, development and planning.