DANCEISM is where Production Club started. As students at the University of Southern California, Corey (CEO of Production Club) and Vivek (COO + CFO) teamed up with Ben Oprstu and a collective of friends, throwing underground warehouse parties called DANCEiSM. The events occurred in various shapes and sizes during 2008-2012 at various alternative venues across the downtown LA landscape including several warehouses, Lot 613, the Echoplex, the Standard Downtown Rooftop, and others. Operating on tight budgets and running the show from start to finish, the DANCEiSM team thrived on securing raw space and transforming it into a colorful idyllic dance music paradise to share with friends.