Minecon Afterparty

The first Minecon (2011), a convention for the video game Minecraft taking place in Las Vegas, celebrated the launch of the game with various breakout panels and gaming areas. Production Club took on the task of throwing the official afterparty at XS Nightclub, with Deadmau5 headlining (in a special Minecraft-inspired mouse head). For the first time, XS allowed outside branding in the club, and Production Club was able to outfit the venue with the Minecon/Minecraft branding.