“The Rise & The Fall of The Mainframe” at AWS re:Invent

For the 2017 AWS re:Invent kick-off party “Midnight Madness”, we created a short documentary about the rise and fall of mainframe computers. Playfully highlighting the flaws that led to its declining importance, our goal was to poke fun at mainframe technology and thus emphasize AWS’ cloud computing dominance and capabilities.

In order to tell the eventful story in a coherent way, considering the timeframe and setting, we developed a mainframe cartoon character to have a relatable and entertaining narration tool. We wrote scenes that placed the hand-drawn hero in everyday situations, which functioned as understandable allegories to simplify the technical development of the mainframe computers.

In addition to the cartoon, we produced a series of interviews with tech legends that personally witnessed the rise and fall of mainframes. The combination of their unique experiences and the entertaining adventures of the cartoon character created a vivid and amusing short documentary.

Concept art of a mainframe computer for Production Club's animated documentary for the AWS re:Invent event, The Rise & Fall of the Mainframe.
Storyboard art of a mainframe computer for Production Club's animated documentary for the AWS re:Invent event, The Rise & Fall of the Mainframe.

 

Storyboard art of a mainframe computer for Production Club's animated documentary for the AWS re:Invent event, The Rise & Fall of the Mainframe.Concept art beat up car for Production Club's animated documentary for the AWS re:Invent event, The Rise & Fall of the Mainframe.

Concept art beat up car for Production Club's animated documentary for the AWS re:Invent event, The Rise & Fall of the Mainframe.