for the first time
in history

 For the first time in history, the Super Bowl landed in Sin City! This is our 4th year involved in “The Big Game”, and similar to previous games, we handled the Player Warm-up DJ Set, Team Intros, Coin Toss, VLT Reveal, and the Walter Payton Man of the Year Award with innovation, Vegas flair, and lots of light bulbs.

Allegiant stadium

11 feb 2024

Player Intros

With 3000 light bulbs in the tunnels, and 1100 light bulbs on our custom field carts, and mind-boggling neon sign visuals, we turned the player entrance into the Vegas Strip.

The Tunnel was
unexpectedly  utilized
during live interviews
in the game coverage

viva
sport!

Pre Game DJ Kaskade

An aerial view of a concert venue with a stage.

This year the dj didnt just heat up the player warm-up, but also played bangers throughout the gamebreaks.

This was an nfl first and
required an epic stage in
the most epic location
in the staduim.

superbowl lviii dj stage

to keep up with all
this epicness, no
other than our
friend kaskade was
the one jockeying
the decks.

WPMOTY award

A group of people standing on top of a football field.A group of men standing on top of a football field.A group of men standing next to each other on a field.

Cam neward was this year's
winner of the walter payton
man of the year award.

the composition and
video shots were
finessed, composed,
and executed with
their video team.
‍

bronze statue of a football player

Vince lombardi trophy

this year's reveal was highly
cinematic, and we designed the structure so it is showcases the trophy, from and center, with voluminous amounts fog.

we had a money shot of the
trpohy via a camera controlled by zipline, capturing it in all angles.

vince lombardy trophy superbowl

it also had the stage with
the pregame dj. definitely a
memorable  shot for this
year's super bowl.

coin toss

A group of football players standing on top of a field.A group of people standing on top of a field.A person holding a coin in their hand.A group of football players standing on top of a field.
A group of football players standing on top of a field.

What an honor to have players from the lahaina luna high school football team to participate in the coin toss this year.

A football player shaking hands with a referee.

they brought the community together after the devastating fires in maui.

it was such an privilege  to have them with us this year.

A group of football players standing on top of a field.
A couple of football players standing on top of a field.

visuals

A football stadium filled with fans and a red fire extinguisher.

 During our player entrance we took over all LED boards in the stadium with animations that turned the whole place into a neon light art gallery.

All layouts and visuals were designed by Lenatokens and animated by Emonee LaRussa, inspired by traditional tattoo art, creating bold and vibrant linework. Absolute dream team!

bts

A couple of men sitting next to each other.black and white photo of people in an officeperson with a headset on a football fieldtwo men taking a selfie on a football fieldA group of football players running on a field.wide angle lens of people talking on a fieldA man with a beard standing next to a woman.A group of people standing in a hallway.
A group of people standing on top of a field.a man and woman standing next to each other on a fieldA large metal container with a lit candle inside of it.Two women hugging each other in front of a super bowl sign.A group of people standing on top of a field.A group of women standing on top of a baseball field.A man with a camera taking a selfie.A man with a beard is standing on a field.A group of men standing next to each other on a field.A group of people standing on top of a field.A group of people walking through a tunnel.A group of people standing around at a stadium.A man holding a football in his right hand.
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