Favored Nations - Fuck this, I'm voting
Favored Nations is a non-profit organization focused on creating experiential campaigns to educate, advocate, and engage the current generation. In 2020, Favored Nations put together an activation in Los Angeles with curated art installations around the importance of voting in the 2020 election. It was based on an idea by founder Noah Centineo to create a non-partisan gallery experience that empowers and educates young adults on the importance of voting. When the installation opened it’s doors, we were in the middle of a world-wide pandemic. For the installation, we created an interactive installation that fully engulfed the visitors once they stepped inside. To achieve that, we created music and visual that was specifically composed and designed for the 360 sound system. Further, the installation was lined with various lighting fixtures and displays which we were programmed to react to visitors interactions. To interact with the room, we installed two independent controllers on each side of the room and encouraged people to just start pushing buttons to see what happens. With every button they pushed, guests started a programmed sequence of audio effects, videos and lighting automations. Guests were able to control the room however they desired, either watching the animations play out or creating rhythms and sequences between the different clips. Conceptually we wanted to communicate that any small action can have a huge impact on your surroundings, and that anyone has the power to make a change and create an environment they are thriving in. Read and see more about the project in the New York Times here