LA Rams – Player Entrance

Creating the first production experience ever at the new SOFI Stadium Los Angeles with the LA Rams was amazing. Designing and fabricating a re-imagined gameday experience was an exciting project to kick off the 2020 season.
To build anticipation and excitement for the players amongst a crowdless stadium, we designed a custom laser/light show in the VOM as they emerge from the locker room out onto the field for the player intros.

Check out the two vicious, smoke-breathing 13′ tall Ram heads we created as part of our work for the LA Rams. The scenic pieces have translucent RGB LED lights as eyes, and CO2 jets to simulate breath emerging from the nose. The heads are flanked by an array of SFX pylons, branded with the new Rams logo. All pieces are specifically designed to easily roll out onto the field within a matter of minutes to be fully functional and show ready.

As we love the freedom of the early design process, we always end up with a lot of ideas. Then we can cherry-pick what we move forward with🍒.
Check out some of the concepts that didn’t make it to SOFI 😄

This project was a collaboration with our friends at Pyrotecnico.